There is a great deal of controversy
about these two subjects in plastic
surgery, especially when they are shown
on websites.
In my opinion, the purpose of showing
photographs is to increase the knowledge
of the patients. If done in an honest
fashion, this is quite proper and gives
a realistic expectation of the results
of the procedures. To be honest in showing
the photographs, patients should be
shown the average results. But unfortunately,
in most instances only one set of before-and-after
photos is placed on the website, having
been selected from the best results
achieved. This, of course, gives the
patient an unrealistic expectation and
often results in disappointment following
the operation.
The question of the use of computer
imaging is just as controversial. Unfortunately,
if used as a marketing tool rather than
an information tool, computer imaging
can give the patient an image of unrealistic
results and can cause disappointment
following the surgery. This is often
the reason why patients sign a disclaimer
that the result of the procedure may
be different from what has been shown
on the imaging system.
This is the basis of my decision not
to place before-and-after photographs
on my website and to not use computer
imaging. We try not to impress our patients
with unrealistic results. Should they
desire to see before-and-after photographs,
we will show them the more average and
realistic ones and be most honest in
informing them of the facts.